Ksatra: Jurnal Kajian Bahasa dan Sastra http://jurnal.stkippgribl.ac.id/index.php/ksatra <p><em>Jurnal Ksatra</em> diperuntukkan sebagai media informasi dalam penyebarluasan hasil penelitian dan publikasi ilmiah mengenai berbagai kajian kesusastraan, baik sastra Indonesia maupun sastra lokal (daerah), fenomena kebahasaan, dan pembelajaran bahasa-sastra. Jurnal ini hadir atas kerjasama antara STKIP PGRI Bandar Lampung, Kantor Bahasa Lampung (KBL), dan Himpunan Sarjana Kesusastraan Indonesia (HISKI) Komisariat Lampung. <em>Jurnal Ksatra</em> diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STKIP PGRI Bandar Lampung yang pengelolaannya dipertanggungjawabkan pada Jurusan Pendidikan Bahasa dan Seni, Program Studi Pendidikan Bahasa dan Sastra Indonesia.</p> en-US ctx.andrie@gmail.com (Andri Wicaksono, M.Pd.) Fri, 27 Apr 2018 19:01:28 +0000 OJS 3.1.0.1 http://blogs.law.harvard.edu/tech/rss 60 ANALISIS WACANA KRITIS IKLAN OPERATOR SELULER (Teks dan Konteks Iklan XL dengan Kartu As) http://jurnal.stkippgribl.ac.id/index.php/ksatra/article/view/149 <p><em>This study aims to describe the form of word choice, cohesion and coherence as well as the grammatical elements that appear in the mobile operator's advertising discourse (IM3 vs XL) and contextual meaning contained in the choice of Indonesian language ad words in mobile operator ads (IM3 vs XL). Based on the analysis that has been done that the form of word choice, cohesion and coherence as well as the grammatical elements that appear in the discourse of advertisement of cellular operator (IM3 vs XL) is including non-standard. Contextual meaning contained in the word choice discourse Indonesian language ads in the ad mobile carriers (IM3 vs XL). Language expressed in the slogan service provider or choice of words used by the mobile operator service providers have meaning to be conveyed reflect the character of each enterprise mobile operator services.</em></p> Andri Wicaksono ##submission.copyrightStatement## http://jurnal.stkippgribl.ac.id/index.php/ksatra/article/view/149 Sat, 19 May 2018 16:31:46 +0000