Pelatihan Bisnis Online untuk Pemasaran Produk dengan Gaya Bahasa Persuasif Pada Peserta Didik Jurusan Bisnis Daring dan Pemasaran Di SMK Muhammadiyah 2 Bandar Lampung


  • Vetri Yanti Zainal STKIP PGRI Bandar Lampung
  • Sari Narulita STKIP PGRI Bandar Lampung
  • Frieska Maryova Rachmasisca STKIP PGRI Bandar Lampung
  • Putri Utami STKIP PGRI Bandar Lampung
  • Masayu Dahlia STKIP PGRI Bandar Lampung


online business, persuasive language


In the 2013 Vocational School curriculum for the Online Business and Marketing Department, there are several new subjects as a form of adjustment to the dynamic needs of the Business and Industrial Worlds as well as following developments in science and technology. Seeing the development of business using the internet encourages students majoring in Online Business and Marketing not only to study offline marketing but also to study online marketing, online marketing or E-Marketing. When conducting observations on students majoring in Business and Marketing at SMK Muhammadiyah 2 Bandar Lampung, it was felt that it was necessary to provide socialization training to students, especially those majoring in Business and Marketing, by providing online business knowledge and skills using persuasive language. This training will be held on Monday 23 October 2023 and will be attended by students majoring in Online Business and Marketing at SMK Muhammadiyah 2 Bandar Lampung with techniques for providing knowledge, questions and answers and practice in applying persuasive language in the online businesses they create.