Pelatihan Pembuatan Iklan berbahasa Inggris dengan Gaya Bahasa Persuasif untuk Pemasaran Produk di Adiksi Coffee Bandar Lampung

Abstract

This service activity aims to improve the ability to promote trade products at Adiksi Coffee through making advertisements in persuasive language. Advertising is a way to promote or publish a product or service that you want to market so that consumers are familiar with the product or service being offered. This activity is a continuation of the previous service activities related to product marketing in English through websites or blogs. This service is carried out using the training method with the target of dedication, namely Adiksi Coffee Bandar Lampung employees. The training was held on November 28^th to November 29^th, 2022 at the Adiksi Coffee meeting room. The results obtained from this activity are 1) increasing the understanding of trainees about persuasive language in making advertisements for product marketing, 2) increasing the ability of employees to compose advertisements using persuasive language.