Meningkatkan Keterampilan Pemasaran Produk dengan Media Iklan Berbahasa Inggris Pada Siswa SMK Palapa Bandar Lampung

Authors

  • Febriyantina Istiara STKIP PGRI Bandar Lampung
  • Dyanti Mahrunnisya STKIP PGRI Bandar Lampung
  • Dian Windriani STKIP PGRI Bandar Lampung
  • Maya Aprilia STKIP PGRI Bandar Lampung
  • Yuliyani Yuliyani STKIP PGRI Bandar Lampung

Keywords:

English, Advertising, Marketing

Abstract

This article is the result of a Community Service activity that aims to improve product marketing skills with English advertising media for class X students majoring in marketing at SMK Palapa Bandar Lampung. This activity was carried out on November 15, 2023, which was attended by 15 participants. This activity was carried out using lecture and practice methods. A total of two materials were presented in this activity, (1) marketing concepts (2) Use of English in Product Ads, and ended with the practice of making English Ads. Overall, the participants showed high interest, listened well, and were cooperative.

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Published

2023-12-17

Issue

Vol. 8 No. 2 (2023): Adiguna

Section

Articles