Penggunaan Bahasa dalam Marketing Digital untuk Meningkatkan Kreatifitas Kewirausahaan Siswa Kelas XII Jurusan Bisnis Daring dan Pemasaran SMK PGRI 2 Bandar Lampung

Abstract

Digital marketing users are not only specifically for entrepreneurs or businesspeople, but also for all layers of society, including the students as the productive generation. Entrepreneurship is very important for students since they are the successors to create jobs for themselves and others. Grade XII of SMK PGRI 2 Bandar Lampung consists of 60 students; According to the interviews with students in grade XII, there were 85% of students who still did not understand digital marketing and entrepreneurial skills. As a solution, the service team provided digital marketing training for students, such as the material on digital marketing theory, entrepreneurship theory and practicing the digital marketing. As the evaluation result, there are some benefits from this program, such as the increasing of entrepreneurial knowledge based on digital marketing and the use of appropriate language in digital marketing.